I am a creative, strategic, and tactical marketer that is able to think big — both near and long term — and quickly develop a path to execute.
I build and execute integrated marketing programs — including Brand, Partnerships, Events, Community, Content and Media — while partnering closely with the Creative and Technical teams to engage new and existing customers, and propel businesses forward through measurable KPI's. I like to work with amazing teams on projects that challenge that status quo. I am always learning and trying to improve myself.
Technology will revolutionize the new era of consumer health, and the new .health domain extension will empower it.
Director of Marketing Aug 2011 - Jul 2014
In August 2011, my former client gave me a call and offered a role that I couldn't pass up... so I joined .CO to help shepherd in the new era of the internet and build their internal Consumer Marketing team. During my time with .CO, we challenged the status quo, created opportunities, and developed the most innovative and disruptive domain registry – with our Marketing approach and execution as a key factor of our success. In April 2014, when .CO was acquired by Neustar, I remained as a consultant until July 2014.
Agency Consultant May 2011 - Aug 2011
As I'm a Bostonian at heart, the call to come back home was too loud to be ignored. I left Pappas in May 2011 and began working with the executive team at Genuine to consult on their Account Management processes and overall Agency Operations, as they prepared for massive growth.
Account Management May 2005 - Apr 2010
After discovering that I work best when I am a part of a team that is "moving fast and breaking things", I found an amazing team to work with at this Brand Experience agency – where I quickly contributed to the success and growth of the agency by improving production processes, managing and growing long-term client relationships, and inspiring high-quality work with the team. Clients included Network Solutions, .CO Internet, Harvard Business Review, and more.
Account Executive Mar 2004 - May 2005
I moved from Boston to Washington DC in 2004 and started working for this Communications agency working for many government-related clients – including the Department of Homeland Security, US Department of Agriculture, US Fish & Wildlife, and SCORE.org
Project Manager Mar 2000 - Mar 2004
I joined Tank at the same time that they were expanding their capabilities from print design to include the "new world" of interactive design. During my four years at Tank, my skills and knowledge-base grew immensely in the fields of Project Management, Process Management, Stakeholder Communication, Print Production, User Experience and Digital Production. Clients included Clarks of England, FedEx, MIT, and more.
JWT Specialized Communications
Account Coordinator Jun 1999 - Mar 2000
Upon graduating from Syracuse in 1999, I began working at a satellite office of JWT in Boston, MA learning the basics of Account Management and Ad Production.
Bachelor of Arts – Advertising Management
S.I. Newhouse School of Public Communications, 1995 - 1999
Bachelor of Arts – Spanish Language, Literature and Culture
The College of Arts & Sciences, 1995 - 1999
Semester Abroad, Spring 1998: Madrid, Spain